Category:
Client:
Year:
Applications:
Logo, Illustration, Branding, Website Design
Dolese Woodworks
Print, web, signage, furniture, apparel
2023
Project Overview:
Dolese Woodworks is an independently run fine woodworking & furniture studio based in Bozeman, MT. Isaac was approached as a freelancer to develop an identity based around an illustration of a Northern Saw-whet Owl.
Initial Illustration:
Rendered in full detail, this illustration serves as the foundation for the identity. The client requested a mark that felt authentic and hand-drawn without compromising the core elements that make a logo functional. References included woodcut style illustrations and vintage bird guides.
The solution was to render the illustration in three levels of detail that each serve a specific purpose used on certain applications.
Primary Mark:
For the primary mark, this derivation of the owl was created for greater versatility and scalability. This version reduced the detail of original illustration to a more typical logo format.
This mark is suitable for the bulk of applications including signage, print and web.
Icon:
The tertiary mark boils down the illustration to it’s essential elements.
Mark suitable for applications under .75” (furniture brand, favicon, IG profiles, ect.)
